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Marketing strategies: Pay-per-click vs. SEO

Posted 05-03-2014 at 02:58 AM by oresiacaby

Any business owner will tell you that the saying If you build it, they will come isn't always true. Business owners who have invested time and money into creating a website for their business often ask themselves, how can I drive traffic to my website?

There are several different ways to do this. Two of the most popular are Pay-per-click and SEO. Here's a look at these two strategies, their advantages, and their disadvantages.

Pay-per-click

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